Why Market Entry Lab? Market Entry Lab analyzes data such as World Bank and United Nation’s Comtrade data to determine which foreign markets are optimal for the globalization of products. This customizable lab adapts results depending on three business objectives: market potential, ease of doing business, and minimizing political and economic risk. Using Market Entry Lab takes the theoretical and makes it practical, pushing students to a higher level of understanding of international business strategy. This is the only software of its kind.