Teaching International Business?
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Featured Labs
Cultural Intelligence Lab
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This lab immerses students in real-world business scenarios across different cultures, teaching the principles outlined by Erin Meyer in The Culture Map. Through interactive simulations it helps students navigate cross-cultural communication, decision-making, and negotiation—ensuring success in global business environments.
Market Entry Lab
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A data-driven lab that helps businesses analyze risks and opportunities when expanding into new markets. Using data from UN Comtrade, the World Bank, and proprietary sources, the lab provides market insights and recommendations to support successful international growth.
Foreign Exchange Lab
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This lab immerses students in real-time foreign exchange markets, updating every 5 minutes to simulate live trading. Through interactive simulations, the lab equips future leaders with the skills to trade currencies, manage exchange rate risk, and navigate global finance—without the consequences of losing real money.
Your Presenters
Shad Morris
Dr. Shad Morris is a professor of international business and strategy at Brigham Young University and a leading expert in global business strategy, cultural intelligence, and market entry. His research and teaching focus on helping organizations navigate the complexities of international expansions, and global market dynamics.
James Oldroyd
Dr. Jim Oldroyd is a professor of strategy at Brigham Young University’s Marriott School of Business and a globally recognized expert in sales strategy, international business, and market intelligence. His research focuses on global sales effectiveness, cross-cultural business strategy, and data-driven decision-making in international markets.
